Our Story: From Dream to Design

At ORLEAN, we believe that every piece made tells a story, and our heritage is rooted in the journey of our founder, Hagerhjelm. His path from a humble dreamer to a creator and visionary designer is the heart of our brand, inspiring every creation and infusing our collections with depth and meaning.

The Spark of Inspiration

Hagerhjelm grew up in a mundane town, where the mundane appearances of everyday life ignited his passion for design. Armed with a few tools, resources, but unwavering determination, he spent his teenage years transforming himself into the designer he is today. Despite facing numerous challenges growing up, Hagerhjelm never lost sight of his dream to create a fashion brand that embodied rich meaning and created positive impact amongst others.

Crafting with Intention

The pivotal moment came when Hagerhjelm discovered the transformative power of luxury handmade items. He saw beauty in the craft and made it his mission to breathe new life into the field. With great research and a vision for his brands mission and identity, he began crafting soulfully and put levels of intention beyond belief into each piece. Each creation tells a story - of excellence, elegance, heritage, and values - reflecting his core beliefs.

A Community of Creatives

As ORLEAN begins to gain recognition, Hagerhjelm remains committed to his principles. He's established a community of like minded creators who shared his vision of meaningful fashion. Together, they work collaboratively to create a movement in the scene that empowers individuals, brings consciousness and respect to modern times. Each collection is a testament to our shared commitment to craftsmanship, intentionality, and symbolic storytelling.